MODERN MANAGEMENT PARADIGM OF ORGANIZATIONS IN THE CONTEXT OF TRANSFORMATIONAL CHANGES

Abstract

The article is devoted to the topical issues of optimizing the management of the development of the enterprise in the conditions of socio-economic changes and transformational changes through the improvement of the management of organizations. It has been proven that any enterprise, regardless of its type, form of ownership and organizational and legal status, always needs a certain system of organization. The dualistic nature of the transformations of the country's society is revealed, due to both its evolutionary development and the modern economic, social, state-political state. The specificity of the transformations of the country's society is largely determined by its evolutionary development, as well as by the current very controversial economic, social, and political state. Socio-economic restructuring of the economic mechanism contributes to the emergence of new forms and methods of management, as well as new requirements for enterprise management, which become leading in the formation of resource potential against the background of the increasing development of all spheres of the national economy. A comparative analysis of strategic and operational management was conducted, the result of which was the justification of the expediency of their unification in the real process of enterprise management. It has been proven that the implementation of management requires a transition from the method of coercion to the method of motivating workers. The leading principles of management at the enterprise level, which managers consider the most effective for optimizing enterprise management, have been studied. The criteria for evaluating the effectiveness of management implementation and its impact on the productivity of the enterprise management organization are outlined. It has been established that, taking into account the peculiarities of managerial work, the effectiveness of the implementation of management can be evaluated both by economic and socio-psychological criteria: the ability to adapt to new conditions, the ability to satisfy the needs and requests of personnel, using their motivational and intellectual potential.