DESCRIPTION OF CHERKASY REGION'S HOTEL INDUSTRY IN THE CONTEXT OF TOURISM SPHERE IN THE REGION

Abstract

The article is devoted to the peculiarities of the hotel industry in the context of tourism development in Cherkassy region. The main indicators of hotel enterprises development in region on the dynamics of the last few years and indicators of their categories, the number of people who visited and the load factor of the number of tourists per place in hotels are comprehensively and thoroughly analyzed. The hotel sphere of the region is also analyzed according to the location of hotels, peculiarities of providing basic and additional services and other parameters in the context of tourism development in Cherkassy region. The main hotel complexes of Cherkassy region are characterized according to the indicators of their own information and reviews on booking sites. Development of green estates, hostels and specialized accommodation in the region are analyzed. In general, region is good provided with the main types of accommodation. There is one four-star hotel, several three-star hotels, two hotels from the national hotel chain and many hotel complexes, most of which are located along the Dnieper river. The negative point is the lack of a two-star hotel in the regional center and such establishments in large tourist centers of the region (Kaniv, Chyhyryn). Hotels in Cherkasy region are located very unevenly. The cities of Cherkassy and Uman have the largest number of accommodation facilities, while powerful tourist centers, such as Kaniv, Chyhyryn, Zvenigorod – are equipped with hotels and similar accommodation not very well. In the system of development of the hotel industry of any level it is especially important to take into account the main trends in the market of tourist services in the country as a whole and the region in particular. The article states that hotels are well equipped with such types of tourism that have developed in the region as: skiing, equestrian, wellness / health tourism, business, beach and other. At the same time, the issue of ensuring the availability of rooms for special categories of people – persons with disabilities remains problematic. The obsolescence of many buildings and the equipment of most hotels in the region are also problematic.