ANALYSIS OF DEVELOPMENT BUSINESS TOURISM IN KHARKIV REGION

Abstract

Despite the complex modern conditions for the development of tourism in general and the field of business tourism in particular, the role and importance of this area for the economy is important. Because the tourism industry allows you to effectively fill the budgets of cities, regions and, ultimately, the budget of the whole country. This industry attracts investment to the country, creates jobs in tourism, and in all related industries through the consumption of tourists a wide range of services and goods. The purpose of the article is to analyze the state and prospects of business tourism in the city of Kharkiv and the region. The article analyzes the statistical data, which provides an idea of the state and trends of business tourism in the Kharkiv region. The dynamics of the number of tourists for business, official and educational purposes is analyzed. Collective accommodation facilities with conference halls that meet modern requirements for business events have been identified. A SWOT-analysis of strengths and weaknesses for the development of business tourism in the Kharkiv region is provided. It is established that the main strengths of the region are the developed complex of infrastructural objects: collective means of accommodation, restaurants, parks, recreation areas, etc.; there are the necessary tools for exhibitions, seminars, festivals for the development of MICE, business tourism. Weaknesses are low awareness of the business tourism market of the Kharkiv region; road wear; lack of marketing campaign for tourist products of Kharkiv region both in the foreign market and in domestic markets. It is established that in the Kharkiv region there are opportunities for the development of business tourism, which is associated with the presence of business centers and administrative centers. The basis for the development of business tourism are international congresses, seminars, fairs, exhibitions, festivals and more. For further development of business tourism in the Kharkiv region it is necessary first of all to change the ratio of price and quality in the direction of reducing the cost component; expansion of the network of enterprises with the service of renting vehicles at affordable prices, in order to provide modern transport needs for business tourists.