FEATURES OF THE IMPLEMENTATION OF INNOVATIONS IN SMALL BUSINESS IN THE CONDITIONS OF DIGITALIZATION
Abstract
The article is devoted to the current problem of introducing innovations in small business in the conditions of digitalization. The purpose of the article is to develop proposals for the use of modern innovative tools in small business based on the identification of opportunities and advantages of innovation implementation. The research was conducted using general scientific methods of cognition: system analysis, synthesis, generalization, deduction, abstraction, concretization, formalization. According to the results of the research, the approaches to the interpretation of the term "innovation" by various authors were summarized, which made it possible to form the author's definition of the category "innovation in small business", which is proposed to be interpreted as creative, creative approaches to the implementation of changes in business processes, through new ideas, technologies, products, methods, mechanisms, tools used in production and management processes. The signs by which a small business can be considered innovatively active have been determined. Possibilities and advantages of introducing innovations in small business are considered, the main ones of which are increasing competitiveness and efficiency of operations. The article systematizes and summarizes the problems of introducing innovations in small business, and suggests directions for state support for the innovative activity of small businesses. It has been established that it is possible to implement product, technological, managerial, economic, and social innovations in a small business. Customization has been found to be of particular importance to small businesses, as it allows you to create a unique product or service that meets the specific needs and requirements of customers. The special role of digitalization in the activation of innovative activity of small business is determined, in particular, the role of artificial intelligence in the growth of its innovative activity is considered. It has been established that the use of artificial intelligence is of particular importance in the marketing activities of small businesses, primarily in the promotion of goods and services to the market. The possibilities of using artificial intelligence through the use of such innovative tools as: the Internet of Things (IoT), blockchain technologies, augmented reality (AR), virtual reality (VR), drones, 3D printing, Big Data and others are considered. It is proposed to direct further scientific research to the development of mechanisms for introducing modern digital innovations into the practical activities of small businesses
References
Ковальчук В. Аналіз тенденцій інноваційного розвитку національної економіки. Економіка та суспільство. 2023. № 58. URL: https://economyandsociety.in.ua/index.php/journal/article/view/3290 (дата звернення: 18.01.2024).
Біла І. С., Посна В. С., Шевченко О.О. Інноваційний розвиток як чинник повоєнної відбудови економіки України. Наукові записки НаУКМА. Економічні науки. 2023. Том 8. Вип. 1. С. 10–16.
Шаповалова А.О. Розвиток інноваційної діяльності малих та середніх підприємств: дис….доктора філософії: 051. Харків, 2022. 278 с.
Drucker P. Innovation and Entrepreneurship. London, Routledge, 2014. 368 р.
Закон України Про інноваційну діяльність URL: http://zakon4.rada.gov.ua/laws/show/40-15. (дата звернення: 05.01.2024).
Шумпетер Й. Теорія економічного розвитку: Дослідження прибутків, капіталу, кредиту, відсотка та економічного циклу / Пер. з англ. В. Старка. К.: Видавничий дім «Києво-Могилянська академія», 2011. 242с.
Гринько Т. В., Гвініашвілі Т. З., Романова Л. П. Науково-методичний підхід до формування механізму управління розвитком інноваційного потенціалу підприємства. Innovation and Sustainability. 2022. № 4. С. 30–38.
Гринько Т.В., Гвініашвілі Т.З., Морока Д.М. Особливості та пріоритети інноваційного розвитку підприємницьких структур в сучасних мінливих умовах. Економічний простір. 2021. № 175. С. 52–58.
Brodny J., Tutak M. The level of digitization of small, medium and large enterprises in the central and eastern european countries and its relationship with economic parameters. Journal of Open Innovation: Technology, Market, and Complexity. 2022, vol. 8, no. 3. Article number 113. URL: https://www.mdpi.com/2199-8531/8/3/113 (дата звернення: 11.01.2024)
Kovalchuk V. (2023) Analiz tendentsii innovatsiinoho rozvytku natsionalnoi ekonomiky. [Analysis of trends in innovative development of the national economy]. Ekonomika ta suspilstvo. no. 58. Available at: https://economyandsociety.in.ua/index.php/journal/article/view/3290 (accessed January 18, 2024)
Bila I.S., Posna V.S., Shevchenko O.O. (2023) Innovatsiinyi rozvytok yak chynnyk povoiennoi vidbudovy ekonomiky Ukrainy. [Innovative Development as a Factor in the Post-War Reconstruction of the Ukrainian Economy]. Naukovi zapysky NaUKMA. Ekonomichni nauky, no 8, vol. 1. pp. 10–16.
Shapovalova A.O. (2022) Rozvytok innovatsiinoi diialnosti malykh ta serednikh pidpryiemstv [Development of innovative activities of small and medium-sized enterprises]: dys..doktora filosofii: 051. Kharkiv, 278 p. (in Ukrainian)
Drucker P. (2014) Innovation and Entrepreneurship. London, Routledge, 2014. 368 p.
Zakon Ukrainy Pro innovatsiinu diialnist [Law of Ukraine On Innovative Activity]. URL: http://zakon4.rada.gov.ua/laws/show/40-15. (accessed January 10, 2024)
Shumpeter Y. (2011) Teoriia ekonomichnoho rozvytku: Doslidzhennia prybutkiv, kapitalu, kredytu, vidsotka ta ekonomichnoho tsyklu [The Theory of Economic Development: A Study of Profits, Capital, Credit, Interest, and the Economic Cycle]. / Per. z anhl. V. Starka. K.: Vydavnychyi dim «Kyievo-Mohylianska akademiia», 2011. 242s.
Grynko T. V., Gviniashvili T. Z., Romanova L. P. (2022) Naukovo-metodychnyi pidkhid do formuvannia mekhanizmu upravlinnia rozvytkom innovatsiinoho potentsialu pidpryiemstva [A scientific-methodical approach to the formation of a management mechanism for the development of the enterprise innovative potential]. Innovation and Sustainability. no. 4, pp. 30–38.
Grynko T.V., Gviniashvili T.Z., Moroka D.M. (2021) Osoblyvosti ta priorytety innovatsiinoho rozvytku pidpryiemnytskykh struktur v suchasnykh minlyvykh umovakh. [Features and priorities of innovative development of business structures in modern changing conditions]. Ekonomichnyi prostir, № 175. S. 52–58.
Brodny J., Tutak M. The level of digitization of small, medium and large enterprises in the central and eastern european countries and its relationship with economic parameters. Journal of Open Innovation: Technology, Market, and Complexity. 2022, vol. 8, no. 3. Article number 113. URL: https://www.mdpi.com/2199-8531/8/3/113 (accessed January 11, 2024)
This work is licensed under a Creative Commons Attribution 4.0 International License.
